IT’S ALL ABOUT CREATING MEMORIES
We all women have our own individual story to tell. A personal collection of special moments that we live throughout our lives that define us as a person, that make us who we are. brand
At Harana, we deeply believe that there is no better feeling than the smile that lights up on your face when you discover something you had saved and takes you to the past. Little details such as a smell, that make us relive our story, or take us back to that summer Summer where we met the love of our life. It’s those little treasures that take us to a happy place.
Every piece in our collections is a tribute to the story behind every woman. It is a reminder of the happiness you can feel and how beautiful you are.
SWIMWEAR FOR MORE THAN A
LIFETIME
Here at Harana, we have lived the best years of our lives in a bikini or at the beach. Those moments grow into memories that will last forever and our swimsuits will be a part of them.
We want to support our babes all over the world to spark those special moments. Those unforgettable memories that only can be built in a bikini by making unique designs with high-quality materials that will live through time.
We like to believe that we make swimwear that will last as long as we are remembered.
HOW EVERYTHING STARTED
Harana is a premium Venezuelan label that designs swimwear for women. The company was founded in 2016 in the garden city of Maracay by a young couple of beach-lovers entrepreneurs. It all started with an idea and a small sewing machine. Harana has since then managed to collect beautiful and loyal costumers all over the world and grow into the brand it is today. In 2020, we decided to expand our presence in Europe and face new challenges moving our headquarters to Switzerland.
We find the inspiration to our designs and colors from nature and life experiences. We attach a great deal of importance in the relationship with our costumers by being active on social media. This always helps us to keep up with what the costumers expect from our brand.
Our aim is to spark those special moments that would grow into unforgettable memories and make swimwear that will last as long as we are remembered.
VALUES WE BELIEVE IN
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Commitment to Quality:
We work to the highest quality obsessing over every detail.
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Constancy:
We are constant with our project, we are curious and we explore new paths. We make consensual decisions and learn from our mistakes.
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Overcoming:
We constantly question what we do and seek to apply creative ideas that allow us to innovate in an agile and practical way.
MEET OUR FOUNDERS
Veronica Cermeli and Eduardo Ramirez are a young couple of entrepreneurs. They were born in Venezuela, a country located in South America known for its beaches.
Growing up in cities next to the Caribbean sea, made them spend more of their lives at the beach and develop a deep love for the sand and the ocean that later became the brand that they both represent: Harana Beachwear. They met at school and since then, they are creating memories together.
Our main founder and who is in charge of the creative and fun part of the business is Veronica. She is the one behind every single one of our designs and the one that makes sure all our fabrics and all our final pieces comply with our quality standards. She is also in charge of most of the branding as well. She is the boss.
On the other hand, Eduardo is our co-founder. He does all the numeric and boring part of the business. He is in charge of the general management of Harana and most importantly, he always does what Veronica says.